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APEX INSIGHTSThe ai operating system for main street businessesContact
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About

We build and operate the software your group runs on.

Your group comes to us running on a pile of different systems — POS, scheduler, reservations, billing, whatever the mix is. We connect to all of them, pull the data into one place, and build what you actually need on top. Then we run it — on call when it breaks, shipping new things as the business grows.

DistributedEst. 2023

Why we exist

Packaged software was built for single venues.

Most hospitality software was built for one location and fit for groups later. Operators running five venues end up with five subscriptions, five logins, five different definitions of an employee or a guest, and a spreadsheet holding it all together.

We've worked in restaurants. We've built the back-office systems they run on. We've watched groups pay enterprise prices for pieces that don't talk to each other. So we built a single platform — websites, CRM, scheduling, compliance, and the data warehouse on the same rails, group-first from the first commit. When you need something the platform doesn't cover, we build it. When something breaks, we fix it.

How we work

Four principles that shape every engagement.

  1. 01

    Built group-first from day one.

    Organization is a first-class concept in the platform. Shared staff, shared CRM, shared compliance — synced once and available across every venue you own.

  2. 02

    One platform for everything you run.

    Websites, CMS, CRM, staff, compliance, and reviews sit on the same system of record. Your POS, payroll, payments, email, and SMS tools plug in on top of it.

  3. 03

    We operate what we build.

    Monitoring, on-call, weekly reviews, roadmap. We run the software so you can run the business.

  4. 04

    Fixed scope. Fixed price.

    Engagements are scoped in writing with a measurable outcome and a fixed price before work begins.

The team

A distributed team with hospitality in its DNA.

Everyone here has either worked on a floor or shipped the software that runs one. Every engagement is led and executed by the people who build and own the platform.

We stay small on purpose. Each engagement is led by senior people who can make decisions in the room and stay attached after the platform is live.

Under the hood

Built on the infrastructure enterprise teams use.

The platform runs on Google Cloud, with the POS, scheduling, payroll, payment, email, and SMS tools hospitality groups are already using already wired in.

INFRASTRUCTURE
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POS INTEGRATIONS
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OPS INTEGRATIONS
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AI / AGENTS
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