Capabilities
Most of what you'd otherwise stitch together.
The platform ships with the modules below, all reading and
writing the same records. When you need something it doesn't cover, we build it — and
what we build belongs to you.
01Surface
Websites & content
Your site, edited in Apex Studio, published to edge
infrastructure we operate.
- Per-location sites with shared header, footer, and design system
- Menus, events, press, and blog as structured content — update once, it flows through
- Forms that land in the CRM, structured and searchable
- Per-page SEO, sitemaps, redirects, custom domains
02Data
Data & reporting
Sales, labor, and payroll pipelined into a warehouse you own.
- Point-of-sale and labor pipelines, scheduled and event-triggered
- Daily, weekly, and monthly dashboards — whole business or per location
- The nightly report: sales, labor, covers, anything worth a second look
- Exports on a schedule — CSV, Sheets, or query access. Your data, accessible.
03Ops
Staff & scheduling
One employee record per person, across everything you operate.
- Schedule builder with shift swap, availability, and open-shift pool
- Tip pooling with configurable weights — settles to the penny
- Staff records synced to the point of sale, no re-entry
- Certification tracking with expiration alerts
04Guest
Guests & CRM
One guest record everywhere they visit.
- Contacts, companies, notes, and visit history on one profile
- Private-event pipeline: inquiry → proposal → contract → invoice
- Email and SMS history attached to the same record
- Inbound inquiries routed to the right person automatically
05Risk
Compliance & reviews
The guardrails that usually live in someone else's dashboard.
- Reviews from every platform in one queue, normalized and scored
- Replies drafted in your voice — sent on your OK
- Certification records with alerts before anything lapses
- An audit log: who changed what, when, everywhere
06Custom
Custom builds
When the platform doesn't cover it, we build it on the same rails.
- Forecasting against your own sales history, weather, and local events
- Internal tools and workflow automation scoped to your operation
- Integrations with whatever you already run
- Fixed price against a written scope — see how managed works
Running on more tools than you should?
One call. We'll look at what you're running and tell you what
the platform covers out of the box.