Skip to main content apex_insights - capabilities
APEX INSIGHTSThe ai operating system for main street businessesContact
apex_insights - capabilitiesapex_insights - capabilities

Capabilities

Most of what you'd otherwise stitch together.

Foundation ships with the modules below. When you need something it doesn't cover, we build it — and what we build belongs to you.

Book an intro callPlatform overview ↗
01SURFACE

Websites & Content

A group-native site builder. Venue-level themes, shared CMS, native blog, forms, menus, events. Published to edge infrastructure we own and operate.

  • Multi-venue site builderGrapesJS-based, per-venue theme kits, locked global header/footer.
  • CMS contentPosts, menus, events, press, team — one schema across the group.
  • Forms & submissionsContact, reservations, jobs, private events — captured to CRM, routed to Slack/email.
  • Menu systemStructured menu docs with versioning, so updates flow through to every venue at once.
  • SEO & analyticsPer-page SEO, sitemaps, redirects, GA/GSC pipelines.
  • White-label domainsCustom domain per venue, edge-served with cache control.
02DATA

Data & Reporting

POS, labor, payroll, reviews pipelined into BigQuery. Dashboards, scheduled reports, ad-hoc queries — your data, your warehouse.

  • POS pipelinesPOSitouch, Toast, Square → BigQuery. Scheduled and event-triggered.
  • Labor & payroll pipelines7shifts, Homebase, R365 → warehouse. Unified across sources.
  • Sales dashboardsDaily/weekly/monthly, rolled up to org or broken down by venue.
  • Labor snapshotsForecast vs. actual, SPMH, cost percentage, drift alerts.
  • Custom dashboardsBuilt directly on the warehouse with full query access for anything you need to measure.
  • Data exportsScheduled CSV, Google Sheets sync, API access. Your data, accessible.
03OPS

Staff & Scheduling

One employee directory across the group. Native schedule builder, tip pooling, compliance, POS staff-record sync.

  • Unified employee directoryOne record per person, rolling up multi-venue assignments.
  • Schedule builderDraft, publish, auto-save. Shift swap and availability workflows.
  • Tip poolingMulti-pool assignments, configurable weights, no double-counting.
  • POS staff syncServer numbers, roles, clock-ins — kept in sync without manual re-entry.
  • Certification trackingTIPS, ServSafe, food handler — expiration alerts on a schedule.
  • Positions & permissionsRole-driven defaults, capability overrides, org-wide access model.
04GUEST

Guest & CRM

One guest record across every venue. Events, proposals, and guest timelines share the same backbone across the group.

  • Unified guest recordsOne profile across every venue. Contacts, companies, notes.
  • Event workflowsPrivate event pipeline from inquiry → proposal → contract → invoice.
  • ProposalsBranded proposals, live preview, staff bios, menu attachments.
  • Email & SMS timelinesGuest interactions attached to the same record — email, SMS, form submissions, and event history on one profile.
  • Form captureWebsite forms write directly to CRM so submissions land structured and searchable.
  • Routing & assignmentInbound inquiries routed by venue, cuisine, date, or event manager.
05RISK

Compliance & Reviews

The operational guardrails that usually live in someone else’s dashboard. Reviews, certifications, audit logs — in the same system.

  • Review ingestionGoogle, Yelp, TripAdvisor, OpenTable — aggregated, normalized, scored.
  • Response workflowsDraft, approve, publish. Agent-assisted drafting with venue tone.
  • Certification trackingPer-employee cert records, expiration alerts, upload repository.
  • Compliance pagesPrivacy, terms, allergen, accessibility statements — versioned.
  • Audit logWho changed what, when — across identity, staff, publishing, agents.
  • Data residencyGCP-backed, region-aware. Your data lives in your own warehouse, in your own cloud project.
06RUNTIME

AI Workflows

Agents where they help. Purpose-built skills that read and write real data with audit, sitting in the surfaces where operators are already working.

  • Review response draftingDrafts grounded in venue tone, past responses, and the review itself.
  • Inbound triagePrivate event inquiries classified, routed, replied-to with venue context.
  • Schedule assistanceLabor forecasting against real sales + weather, draft schedule suggestions.
  • Ops summariesWeekly performance digests, anomaly callouts, action-prompt emails.
  • Custom skillsWe build agents that run against your real workflows, your real data, and your team’s voice.
  • ChannelsSlack, Twilio, webchat. Same agents, same audit trail.

Something else?

That’s where we come in.

Custom build is the second half of what we do. When it lives in your business and no vendor offers it, we design and ship it on top of Foundation.

Book an intro callHow we work ↗